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More consumers wait for discounts before they buy, according to Imogen Matthews Associates.
April 8, 2014
By: TOM BRANNA
Editor
More consumers than ever are waiting for discounts before they purchase beauty products. In fact, the percentage of women who say they will only buy when there’s a discount has increased from around a fifth in 2013 to over a quarter in 2014, according to Premium Market Report 2014, an exclusive study from Imogen Matthews Associates (IMA), in association with YouGov. “There’s no doubt that discounting helped stimulate growth in the beauty sector during the recession,” explained Imogen Matthews, ...
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